USING ONLINE MARKETING TO INCREASE PARTICIPATION IN A WEB-BASED CONTINUING MEDICAL EDUCATION CULTURAL COMPETENCE CURRICULUM

INTRODUCTION: CME providers may be interested in identifying effective marketing strategies to direct users to specific content. The use of online advertisements to recruit participants for clinical trials, public health programs, and Continuing Medical Education (CME) has been shown to be effective...

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Hlavní autoři: Estrada, Carlos A., Krishnamoorthy, Periyakaruppan, Smith, Ann, Staton, Lisa, Korf, Michele J., Allison, Jeroan J., Houston, Thomas K.
Médium: Artigo
Jazyk:Inglês
Vydáno: 2011
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Article
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC3500657/
https://ncbi.nlm.nih.gov/pubmed/21425356
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1002/chp.20097
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