USING ONLINE MARKETING TO INCREASE PARTICIPATION IN A WEB-BASED CONTINUING MEDICAL EDUCATION CULTURAL COMPETENCE CURRICULUM

INTRODUCTION: CME providers may be interested in identifying effective marketing strategies to direct users to specific content. The use of online advertisements to recruit participants for clinical trials, public health programs, and Continuing Medical Education (CME) has been shown to be effective...

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Detalhes bibliográficos
Main Authors: Estrada, Carlos A., Krishnamoorthy, Periyakaruppan, Smith, Ann, Staton, Lisa, Korf, Michele J., Allison, Jeroan J., Houston, Thomas K.
Formato: Artigo
Idioma:Inglês
Publicado em: 2011
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Article
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC3500657/
https://ncbi.nlm.nih.gov/pubmed/21425356
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1002/chp.20097
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