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When Less Is More: Evolutionary Origins of the Affect Heuristic
The human mind is built for approximations. When considering the value of a large aggregate of different items, for example, we typically do not summate the many individual values. Instead, we appear to form an immediate impression of the likeability of the option based on the average quality of the...
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| 主要な著者: | , , , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Public Library of Science
2012
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3463577/ https://ncbi.nlm.nih.gov/pubmed/23056270 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0046240 |
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