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When Less Is More: Evolutionary Origins of the Affect Heuristic

The human mind is built for approximations. When considering the value of a large aggregate of different items, for example, we typically do not summate the many individual values. Instead, we appear to form an immediate impression of the likeability of the option based on the average quality of the...

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Библиографические подробности
Главные авторы: Kralik, Jerald D., Xu, Eric R., Knight, Emily J., Khan, Sara A., Levine, William J.
Формат: Artigo
Язык:Inglês
Опубликовано: Public Library of Science 2012
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Online-ссылка:https://ncbi.nlm.nih.gov/pmc/articles/PMC3463577/
https://ncbi.nlm.nih.gov/pubmed/23056270
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0046240
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