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When Less Is More: Evolutionary Origins of the Affect Heuristic
The human mind is built for approximations. When considering the value of a large aggregate of different items, for example, we typically do not summate the many individual values. Instead, we appear to form an immediate impression of the likeability of the option based on the average quality of the...
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| Main Authors: | , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Public Library of Science
2012
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3463577/ https://ncbi.nlm.nih.gov/pubmed/23056270 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0046240 |
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