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The Attentional Drift-Diffusion Model Extends to Simple Purchasing Decisions
How do we make simple purchasing decisions (e.g., whether or not to buy a product at a given price)? Previous work has shown that the attentional drift-diffusion model (aDDM) can provide accurate quantitative descriptions of the psychometric data for binary and trinary value-based choices, and of ho...
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| Autors principals: | , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Frontiers Research Foundation
2012
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3374478/ https://ncbi.nlm.nih.gov/pubmed/22707945 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2012.00193 |
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