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Multialternative drift-diffusion model predicts the relationship between visual fixations and choice in value-based decisions

How do we make decisions when confronted with several alternatives (e.g., on a supermarket shelf)? Previous work has shown that accumulator models, such as the drift-diffusion model, can provide accurate descriptions of the psychometric data for binary value-based choices, and that the choice proces...

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Detalles Bibliográficos
Main Authors: Krajbich, Ian, Rangel, Antonio
Formato: Artigo
Idioma:Inglês
Publicado: National Academy of Sciences 2011
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Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC3158210/
https://ncbi.nlm.nih.gov/pubmed/21808009
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1073/pnas.1101328108
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