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The Attentional Drift-Diffusion Model Extends to Simple Purchasing Decisions

How do we make simple purchasing decisions (e.g., whether or not to buy a product at a given price)? Previous work has shown that the attentional drift-diffusion model (aDDM) can provide accurate quantitative descriptions of the psychometric data for binary and trinary value-based choices, and of ho...

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Autores principales: Krajbich, Ian, Lu, Dingchao, Camerer, Colin, Rangel, Antonio
Formato: Artigo
Lenguaje:Inglês
Publicado: Frontiers Research Foundation 2012
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Acceso en línea:https://ncbi.nlm.nih.gov/pmc/articles/PMC3374478/
https://ncbi.nlm.nih.gov/pubmed/22707945
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2012.00193
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