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Cultural Differences in Affect Intensity Perception in the Context of Advertising

Cultural differences in the perception of positive affect intensity within an advertising context were investigated among American, Japanese, and Russian participants. Participants were asked to rate the intensity of facial expressions of positive emotions, which displayed either subtle, low intensi...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Pogosyan, Marianna, Engelmann, Jan B.
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: Frontiers Research Foundation 2011
Gaiak:
Sarrera elektronikoa:https://ncbi.nlm.nih.gov/pmc/articles/PMC3211040/
https://ncbi.nlm.nih.gov/pubmed/22084635
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2011.00313
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