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Cultural Differences in Affect Intensity Perception in the Context of Advertising

Cultural differences in the perception of positive affect intensity within an advertising context were investigated among American, Japanese, and Russian participants. Participants were asked to rate the intensity of facial expressions of positive emotions, which displayed either subtle, low intensi...

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Autori principali: Pogosyan, Marianna, Engelmann, Jan B.
Natura: Artigo
Lingua:Inglês
Pubblicazione: Frontiers Research Foundation 2011
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC3211040/
https://ncbi.nlm.nih.gov/pubmed/22084635
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2011.00313
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