Načítá se...

Cultural Differences in Affect Intensity Perception in the Context of Advertising

Cultural differences in the perception of positive affect intensity within an advertising context were investigated among American, Japanese, and Russian participants. Participants were asked to rate the intensity of facial expressions of positive emotions, which displayed either subtle, low intensi...

Celý popis

Uloženo v:
Podrobná bibliografie
Hlavní autoři: Pogosyan, Marianna, Engelmann, Jan B.
Médium: Artigo
Jazyk:Inglês
Vydáno: Frontiers Research Foundation 2011
Témata:
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC3211040/
https://ncbi.nlm.nih.gov/pubmed/22084635
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2011.00313
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!