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Using a business model approach and marketing techniques for recruitment to clinical trials
Randomised controlled trials (RCTs) are generally regarded as the gold standard for evaluating health care interventions. The level of uncertainty around a trial's estimate of effect is, however, frequently linked to how successful the trial has been in recruiting and retaining participants. As...
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| Main Authors: | , , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BioMed Central
2011
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3063210/ https://ncbi.nlm.nih.gov/pubmed/21396088 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1745-6215-12-74 |
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