Using marketing theory to inform strategies for recruitment: a recruitment optimisation model and the txt2stop experience

BACKGROUND: Recruitment is a major challenge for many trials; just over half reach their targets and almost a third resort to grant extensions. The economic and societal implications of this shortcoming are significant. Yet, we have a limited understanding of the processes that increase the probabil...

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Bibliographic Details
Main Authors: Galli, Leandro, Knight, Rosemary, Robertson, Steven, Hoile, Elizabeth, Oladapo, Olubukola, Francis, David, Free, Caroline
Format: Artigo
Language:Inglês
Published: BioMed Central 2014
Subjects:
Methodology
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC4057570/
https://ncbi.nlm.nih.gov/pubmed/24886627
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1745-6215-15-182
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