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Using marketing theory to inform strategies for recruitment: a recruitment optimisation model and the txt2stop experience
BACKGROUND: Recruitment is a major challenge for many trials; just over half reach their targets and almost a third resort to grant extensions. The economic and societal implications of this shortcoming are significant. Yet, we have a limited understanding of the processes that increase the probabil...
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| Main Authors: | , , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BioMed Central
2014
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4057570/ https://ncbi.nlm.nih.gov/pubmed/24886627 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1745-6215-15-182 |
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