Patterns of cortical activity during the observation of Public Service Announcements and commercial advertisings

BACKGROUND: In the present research we were interested to study the cerebral activity of a group of healthy subjects during the observation a documentary intermingled by a series of TV advertisements. In particular, we desired to examine whether Public Service Announcements (PSAs) are able to elicit...

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Bibliographic Details
Main Authors: Vecchiato, Giovanni, Astolfi, Laura, Cincotti, Febo, De Vico Fallani, Fabrizio, Sorrentino, Domenica M, Mattia, Donatella, Salinari, Serenella, Bianchi, Luigi, Toppi, Jlena, Aloise, Fabio, Babiloni, Fabio
Format: Artigo
Language:Inglês
Published: BioMed Central 2010
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Proceedings
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC2880800/
https://ncbi.nlm.nih.gov/pubmed/20522264
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1753-4631-4-S1-S3
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