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A neuroeconomic theory of the decision process

We develop a neuronal theory of the choice process (NTCP), which takes a subject from the moment in which two options are presented to the selection of one of the two. The theory is based on an optimal signal detection, which generalizes the signal detection theory by adding the choice of effort as...

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書目詳細資料
Main Authors: Dickhaut, John, Rustichini, Aldo, Smith, Vernon
格式: Artigo
語言:Inglês
出版: National Academy of Sciences 2009
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在線閱讀:https://ncbi.nlm.nih.gov/pmc/articles/PMC2799727/
https://ncbi.nlm.nih.gov/pubmed/20080787
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1073/pnas.0912500106
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