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A neuroeconomic theory of the decision process
We develop a neuronal theory of the choice process (NTCP), which takes a subject from the moment in which two options are presented to the selection of one of the two. The theory is based on an optimal signal detection, which generalizes the signal detection theory by adding the choice of effort as...
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| Главные авторы: | , , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
National Academy of Sciences
2009
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| Предметы: | |
| Online-ссылка: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2799727/ https://ncbi.nlm.nih.gov/pubmed/20080787 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1073/pnas.0912500106 |
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