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A neuroeconomic theory of the decision process

We develop a neuronal theory of the choice process (NTCP), which takes a subject from the moment in which two options are presented to the selection of one of the two. The theory is based on an optimal signal detection, which generalizes the signal detection theory by adding the choice of effort as...

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Hlavní autoři: Dickhaut, John, Rustichini, Aldo, Smith, Vernon
Médium: Artigo
Jazyk:Inglês
Vydáno: National Academy of Sciences 2009
Témata:
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC2799727/
https://ncbi.nlm.nih.gov/pubmed/20080787
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1073/pnas.0912500106
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