Prescribers and Pharmaceutical Representatives: Why Are We Still Meeting?

CONTEXT: Research suggests that pharmaceutical marketing influences prescribing and may cause cognitive dissonance for prescribers. This work has primarily been with physicians and physician–trainees. Questions remain regarding why prescribers continue to meet with pharmaceutical representatives (PR...

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Autores principales: Fischer, Melissa A., Keough, Mary Ellen, Baril, Joann L., Saccoccio, Laura, Mazor, Kathleen M., Ladd, Elissa, Worley, Ann Von, Gurwitz, Jerry H.
Formato: Artigo
Lenguaje:Inglês
Publicado: Springer-Verlag 2009
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Original Article
Acceso en línea:https://ncbi.nlm.nih.gov/pmc/articles/PMC2695530/
https://ncbi.nlm.nih.gov/pubmed/19424764
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s11606-009-0989-6
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