Prescribers and Pharmaceutical Representatives: Why Are We Still Meeting?

CONTEXT: Research suggests that pharmaceutical marketing influences prescribing and may cause cognitive dissonance for prescribers. This work has primarily been with physicians and physician–trainees. Questions remain regarding why prescribers continue to meet with pharmaceutical representatives (PR...

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Main Authors: Fischer, Melissa A., Keough, Mary Ellen, Baril, Joann L., Saccoccio, Laura, Mazor, Kathleen M., Ladd, Elissa, Worley, Ann Von, Gurwitz, Jerry H.
Format: Artigo
Sprog:Inglês
Udgivet: Springer-Verlag 2009
Fag:
Original Article
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC2695530/
https://ncbi.nlm.nih.gov/pubmed/19424764
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s11606-009-0989-6
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