Prescribers and Pharmaceutical Representatives: Why Are We Still Meeting?

CONTEXT: Research suggests that pharmaceutical marketing influences prescribing and may cause cognitive dissonance for prescribers. This work has primarily been with physicians and physician–trainees. Questions remain regarding why prescribers continue to meet with pharmaceutical representatives (PR...

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Autors principals: Fischer, Melissa A., Keough, Mary Ellen, Baril, Joann L., Saccoccio, Laura, Mazor, Kathleen M., Ladd, Elissa, Worley, Ann Von, Gurwitz, Jerry H.
Format: Artigo
Idioma:Inglês
Publicat: Springer-Verlag 2009
Matèries:
Original Article
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC2695530/
https://ncbi.nlm.nih.gov/pubmed/19424764
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s11606-009-0989-6
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