Online Advertising as a Public Health and Recruitment Tool: Comparison of Different Media Campaigns to Increase Demand for Smoking Cessation Interventions

BACKGROUND: To improve the overall impact (reach × efficacy) of cessation treatments and to reduce the population prevalence of smoking, innovative strategies are needed that increase consumer demand for and use of cessation treatments. Given that 12 million people search for smoking cessation infor...

Fuld beskrivelse

Na minha lista:
Bibliografiske detaljer
Main Authors: Graham, Amanda L, Milner, Pat, Saul, Jessie E, Pfaff, Lillian
Format: Artigo
Sprog:Inglês
Udgivet: Gunther Eysenbach 2008
Fag:
Original Paper
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC2630839/
https://ncbi.nlm.nih.gov/pubmed/19073542
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/jmir.1001
Tags: Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!

Lignende værker