Chargement en cours...
How does increasingly plainer cigarette packaging influence adult smokers’ perceptions about brand image? An experimental study
BACKGROUND: Cigarette packaging is a key marketing strategy for promoting brand image. Plain packaging has been proposed to limit brand image, but tobacco companies would resist removal of branding design elements. METHOD: A 3 (brand types) × 4 (degree of plain packaging) between-subject experimenta...
Enregistré dans:
| Auteurs principaux: | , , |
|---|---|
| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
BMJ Publishing Group
2008
|
| Sujets: | |
| Accès en ligne: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2590906/ https://ncbi.nlm.nih.gov/pubmed/18827035 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2008.026732 |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|