How does increasingly plainer cigarette packaging influence adult smokers’ perceptions about brand image? An experimental study

BACKGROUND: Cigarette packaging is a key marketing strategy for promoting brand image. Plain packaging has been proposed to limit brand image, but tobacco companies would resist removal of branding design elements. METHOD: A 3 (brand types) × 4 (degree of plain packaging) between-subject experimenta...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Main Authors: Wakefield, M A, Germain, D, Durkin, S J
Formato: Artigo
Idioma:Inglês
Publicado em: BMJ Publishing Group 2008
Assuntos:
Research Papers
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC2590906/
https://ncbi.nlm.nih.gov/pubmed/18827035
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2008.026732
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados