Social Marketing as a Framework for Recruitment: Illustrations From the REACH Study

OBJECTIVES: Recruitment is often the most challenging aspect of research with older persons. Social marketing—applying marketing techniques to influence the behavior of target audiences to improve their welfare—can help researchers identify factors METHODS: Illustrations of social marketing principl...

Fuld beskrivelse

Na minha lista:

Bibliografiske detaljer
Main Authors:	Nichols, Linda, Martindale-Adams, Jennifer, Burns, Robert, Coon, David, Ory, Marcia, Tarlow, Diane Mahoney Barbara, Burgio, Louis, Gallagher-Thompson, Dolores, Guy, Delois, Arguelles, Trinidad, Winter, Laraine
Format:	Artigo
Sprog:	Inglês
Udgivet:	2004
Fag:	Article
Online adgang:	https://ncbi.nlm.nih.gov/pmc/articles/PMC2579268/ https://ncbi.nlm.nih.gov/pubmed/15448292 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0898264304269727
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Social Marketing as a Framework for Recruitment: Illustrations From the REACH Study

Lignende værker