Social Marketing as a Framework for Recruitment: Illustrations From the REACH Study

OBJECTIVES: Recruitment is often the most challenging aspect of research with older persons. Social marketing—applying marketing techniques to influence the behavior of target audiences to improve their welfare—can help researchers identify factors METHODS: Illustrations of social marketing principl...

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Hlavní autoři: Nichols, Linda, Martindale-Adams, Jennifer, Burns, Robert, Coon, David, Ory, Marcia, Tarlow, Diane Mahoney Barbara, Burgio, Louis, Gallagher-Thompson, Dolores, Guy, Delois, Arguelles, Trinidad, Winter, Laraine
Médium: Artigo
Jazyk:Inglês
Vydáno: 2004
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Article
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC2579268/
https://ncbi.nlm.nih.gov/pubmed/15448292
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0898264304269727
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