Social Marketing as a Framework for Recruitment: Illustrations From the REACH Study

OBJECTIVES: Recruitment is often the most challenging aspect of research with older persons. Social marketing—applying marketing techniques to influence the behavior of target audiences to improve their welfare—can help researchers identify factors METHODS: Illustrations of social marketing principl...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Main Authors: Nichols, Linda, Martindale-Adams, Jennifer, Burns, Robert, Coon, David, Ory, Marcia, Tarlow, Diane Mahoney Barbara, Burgio, Louis, Gallagher-Thompson, Dolores, Guy, Delois, Arguelles, Trinidad, Winter, Laraine
Formato: Artigo
Idioma:Inglês
Publicado em: 2004
Assuntos:
Article
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC2579268/
https://ncbi.nlm.nih.gov/pubmed/15448292
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0898264304269727
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados