Designing a tobacco counter-marketing campaign for African American youth

The objectives of this qualitative study were to: a) identify common marketing themes and tactics used by the tobacco industry to entice African Americans (AA's) and youth to initiate and maintain smoking behavior, especially smoking mentholated brands of cigarettes, and b) determine AA youths&...

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Bibliografiske detaljer
Main Authors: Johnson, Doris M, Wine, Lauren A, Zack, Sharon, Zimmer, Eric, Wang, Judy H, Weitzel-O'Neill, Patricia A, Claflin, Vickie, Tercyak, Kenneth P
Format: Artigo
Sprog:Inglês
Udgivet: BioMed Central 2008
Fag:
Research
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC2556031/
https://ncbi.nlm.nih.gov/pubmed/18822164
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1617-9625-4-7
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