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Designing a tobacco counter-marketing campaign for African American youth

The objectives of this qualitative study were to: a) identify common marketing themes and tactics used by the tobacco industry to entice African Americans (AA's) and youth to initiate and maintain smoking behavior, especially smoking mentholated brands of cigarettes, and b) determine AA youths&...

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Detalhes bibliográficos
Main Authors: Johnson, Doris M, Wine, Lauren A, Zack, Sharon, Zimmer, Eric, Wang, Judy H, Weitzel-O'Neill, Patricia A, Claflin, Vickie, Tercyak, Kenneth P
Formato: Artigo
Idioma:Inglês
Publicado em: BioMed Central 2008
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC2556031/
https://ncbi.nlm.nih.gov/pubmed/18822164
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1617-9625-4-7
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