Effect of Incentives and Mailing Features on Online Health Program Enrollment

BACKGROUND: With the growing use of Internet-based interventions, strategies are needed to encourage broader participation. This study examined the effects of combinations of monetary incentives and mailing characteristics on enrollment, retention, and cost effectiveness for an online health program...

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Hlavní autoři: Alexander, Gwen L., Divine, George W., Couper, Mick P., McClure, Jennifer B., Stopponi, Melanie A., Fortman, Kristine K., Tolsma, Dennis D., Strecher, Victor J., Johnson, Christine Cole
Médium: Artigo
Jazyk:Inglês
Vydáno: 2008
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On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC2442737/
https://ncbi.nlm.nih.gov/pubmed/18407004
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.amepre.2008.01.028
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