Effect of Incentives and Mailing Features on Online Health Program Enrollment

BACKGROUND: With the growing use of Internet-based interventions, strategies are needed to encourage broader participation. This study examined the effects of combinations of monetary incentives and mailing characteristics on enrollment, retention, and cost effectiveness for an online health program...

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Detalhes bibliográficos
Main Authors: Alexander, Gwen L., Divine, George W., Couper, Mick P., McClure, Jennifer B., Stopponi, Melanie A., Fortman, Kristine K., Tolsma, Dennis D., Strecher, Victor J., Johnson, Christine Cole
Formato: Artigo
Idioma:Inglês
Publicado em: 2008
Assuntos:
Article
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC2442737/
https://ncbi.nlm.nih.gov/pubmed/18407004
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.amepre.2008.01.028
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