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Television beer advertising and drinking knowledge, beliefs, and intentions among schoolchildren.

OBJECTIVES. The relationships between television beer advertising and drinking knowledge, beliefs, and intentions were investigated in a survey of schoolchildren. The research was guided by a theoretical model specifying that awareness of advertising, and not mere exposure, is necessary for it to ha...

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Detalhes bibliográficos
Main Authors: Grube, J W, Wallack, L
Formato: Artigo
Idioma:Inglês
Publicado em: 1994
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC1614998/
https://ncbi.nlm.nih.gov/pubmed/8296950
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