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The frequency and nature of alcohol and tobacco advertising in televised sports, 1990 through 1992.

This study examines the frequency and nature of alcohol and tobacco advertising in a random sample of 166 televised sports events representing 443.7 hours of network programming broadcast from fall 1990 through summer 1992. More commercials appear for alcohol products than for any other beverage. Be...

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Detalhes bibliográficos
Main Authors: Madden, P A, Grube, J W
Formato: Artigo
Idioma:Inglês
Publicado em: 1994
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC1615009/
https://ncbi.nlm.nih.gov/pubmed/8296959
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