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Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency – A Qualitative Approach
In an era of massive expansion of digital communication, companies around the world and across industries face the challenge of engaging in fruitful and impactful online conversations with their customers. Within this context, a new need has emerged from companies eager to be present in online conve...
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| Main Authors: | , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
The Bucharest University of Economic Studies Publishing House
2020-08-01
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| Colecção: | Journal of Emerging Trends in Marketing and Management |
| Assuntos: | |
| Acesso em linha: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2020/ETIMM_V01_2020_76.pdf |
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