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Studying the Digital Marketing Strategy through Big Data in Banking Sector
Along with the development of the Internet and IT technologies, there were noted changes in Digital Marketing Strategy also in Banking Sector. Until recent times, the customers have not had access to a wealth of information about a particular financial product, nor a wide range of financial products...
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Main Authors: | , , , |
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Formato: | Artigo |
Idioma: | Inglês |
Publicado em: |
The Bucharest University of Economic Studies Publishing House
2019-11-01
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Colecção: | Journal of Emerging Trends in Marketing and Management |
Assuntos: | |
Acesso em linha: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2019/ETIMM_V01_2019_64.pdf |
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