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Studying the Digital Marketing Strategy through Big Data in Banking Sector

Along with the development of the Internet and IT technologies, there were noted changes in Digital Marketing Strategy also in Banking Sector. Until recent times, the customers have not had access to a wealth of information about a particular financial product, nor a wide range of financial products...

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Detalhes bibliográficos
Main Authors: Ionuț-Adrian Mosescu, Ștefan-Claudiu Căescu, Florina Botezatu, Raluca-Giorgiana Chivu
Formato: Artigo
Idioma:Inglês
Publicado em: The Bucharest University of Economic Studies Publishing House 2019-11-01
Colecção:Journal of Emerging Trends in Marketing and Management
Assuntos:
Acesso em linha:http://www.etimm.ase.ro/RePEc/aes/jetimm/2019/ETIMM_V01_2019_64.pdf
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