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Major Trends in the Development of the Marketing Information System

Marketing data base is a very useful instrument through whitch you can use the marketing information from the internal system of the firm and any other information from the outside environment in order to reach the marketing objectives and functions. The development of a modern marketing information...

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Bibliografski detalji
Glavni autori: Gheorghe Orzan, Iuliana Cetina, Nora Mihail
Format: Artigo
Jezik:Inglês
Izdano: General Association of Economists from Romania 2008-01-01
Serija:Theoretical and Applied Economics
Teme:
Online pristup: http://store.ectap.ro/articole/279.pdf
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