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Major Trends in the Development of the Marketing Information System

Marketing data base is a very useful instrument through whitch you can use the marketing information from the internal system of the firm and any other information from the outside environment in order to reach the marketing objectives and functions. The development of a modern marketing information...

詳細記述

保存先:
書誌詳細
主要な著者: Gheorghe Orzan, Iuliana Cetina, Nora Mihail
フォーマット: Artigo
言語:Inglês
出版事項: General Association of Economists from Romania 2008-01-01
シリーズ:Theoretical and Applied Economics
主題:
オンライン・アクセス: http://store.ectap.ro/articole/279.pdf
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