The impact of smartphone advergames characteristics on purchasing intentions: the mediating role of game involvement

This research aimed to investigate the impact of smartphone advergames characteristics on purchasing intentions. Four dimensions were considered (irritation, entertainment, credibility, and informativeness). To achieve this aim, the researchers developed a model based on literature reviews and previ...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Päätekijät: Rana K. Al-Soluiman, Abdallah Q. Bataineh, Sameer M. Al-Jabaly, Hanadi A. Salhab
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: LLC "CPC "Business Perspectives" 2020-09-01
Sarja:Innovative Marketing
Aiheet:
advergames
credibility
entertainment
informativeness
irritation
Jordan
Linkit:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/14031/IM_2020_03_Al-Soluiman.pdf
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