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THE SPORT MARKETING MANAGEMENT MODEL

Sport marketing involves marketing fundamentals applied in one industry, the sport business industry. The development of sport marketing fundamentals is therefore based on basic marketing principles. The practice and activities of sport marketing are also based on basic marketing activities, but are...

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書目詳細資料
主要作者: Alexandru Lucian MIHAI
格式: Artigo
語言:Inglês
出版: Romanian Foundation for Business Intelligence 2015-06-01
叢編:SEA: Practical Application of Science
主題:
在線閱讀: http://seaopenresearch.eu/Journals/articles/SPAS_8_45.pdf
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