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Possibilities for application of comparative advertising and its effects
In recent years, it has been evident that one form of competitive advertising gained in its importance - comparative advertising. Although its extensive use has probably been inspired by the belief that the perception of relative superiority of a brand compared to competition could be encouraged in...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Faculty of Economics, Belgrade
2006-01-01
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| Colecção: | Ekonomski Anali |
| Assuntos: | |
| Acesso em linha: | http://www.doiserbia.nb.rs/img/doi/0013-3264/2006/0013-32640671090S.pdf |
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