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THE MISLEADING AND COMPARATIVE ADVERTISING: EFFECTS AND PERSPECTIVES
Advertising constitutes a phenomenon that is spreading more and more in our society.. Most of the times, the ad is the one that sells the product and has an impact on consumers’ behaviour. Under these circumstances, one cannot ignore the impact that advertising has on competition and competitive nat...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Technopress
2014-06-01
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| Colecção: | Journal of Public Administration, Finance and Law |
| Assuntos: | |
| Acesso em linha: | http://www.jopafl.com/uploads/issue5/THE_MISLEADING_AND_COMPARATIVE_ADVERTISING_EFFECTS_AND_PERSPECTIVES.pdf |
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