THE MISLEADING AND COMPARATIVE ADVERTISING: EFFECTS AND PERSPECTIVES

Advertising constitutes a phenomenon that is spreading more and more in our society.. Most of the times, the ad is the one that sells the product and has an impact on consumers’ behaviour. Under these circumstances, one cannot ignore the impact that advertising has on competition and competitive nat...

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Bibliographic Details
Main Author: IRINESCU Lucia
Format: Artigo
Language:Inglês
Published: Technopress 2014-06-01
Series:Journal of Public Administration, Finance and Law
Subjects:
Unfair competition
advertising
consumer
Online Access:http://www.jopafl.com/uploads/issue5/THE_MISLEADING_AND_COMPARATIVE_ADVERTISING_EFFECTS_AND_PERSPECTIVES.pdf
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