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The Use of the Kano Model to Enhance Customer Satisfaction
Background/purpose: The interest of measuring customer satisfaction is reflected in its ability to gain customer loyalty, enhance favourable word of mouth, lead to repeat purchases and improve a company’s market share and profitability. The issue of integrating the Kano model of customer satisfactio...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Sciendo
2017-12-01
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| Colecção: | Organizacija |
| Assuntos: | |
| Acesso em linha: | http://www.degruyter.com/view/j/orga.2017.50.issue-4/orga-2017-0025/orga-2017-0025.xml?format=INT |
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