A carregar...
Digital customer experience: the risk of ignoring the non-digital experience
Digital technology can change the customer journey from a regular customer experience (CX) into a digital CX where touchpoints are supported by digital means. However, a focus on merely digital CX may be risky because CX is dependent on what occurs at touchpoints other than those that are digital. S...
Na minha lista:
| Main Authors: | , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Novi Sad, Faculty of Technical Sciences
2019-09-01
|
| Colecção: | International Journal of Industrial Engineering and Management |
| Assuntos: | |
| Acesso em linha: | http://ijiemjournal.org/counter/click.php?id=vol10_03_01 |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
A carregar...