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Digital customer experience: the risk of ignoring the non-digital experience
Digital technology can change the customer journey from a regular customer experience (CX) into a digital CX where touchpoints are supported by digital means. However, a focus on merely digital CX may be risky because CX is dependent on what occurs at touchpoints other than those that are digital. S...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
University of Novi Sad, Faculty of Technical Sciences
2019-09-01
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| Edice: | International Journal of Industrial Engineering and Management |
| Témata: | |
| On-line přístup: | http://ijiemjournal.org/counter/click.php?id=vol10_03_01 |
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