Llwytho...
Digital customer experience: the risk of ignoring the non-digital experience
Digital technology can change the customer journey from a regular customer experience (CX) into a digital CX where touchpoints are supported by digital means. However, a focus on merely digital CX may be risky because CX is dependent on what occurs at touchpoints other than those that are digital. S...
Wedi'i Gadw mewn:
| Prif Awduron: | , |
|---|---|
| Fformat: | Artigo |
| Iaith: | Inglês |
| Cyhoeddwyd: |
University of Novi Sad, Faculty of Technical Sciences
2019-09-01
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| Cyfres: | International Journal of Industrial Engineering and Management |
| Pynciau: | |
| Mynediad Ar-lein: | http://ijiemjournal.org/counter/click.php?id=vol10_03_01 |
| Tagiau: |
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