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PRECISION MARKETING AS FACTOR FOR ATTRACTING, RETAINING AND LEVERAGING PROFITABLE CUSTOMERS
The basic function of marketing is communication between company and consumers. Seen from the scope of the company, customers can be divided as profitable and one with negative value. Profitable consumers are of particular interest for the companies and all marketing activities are made to keep th...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Academica Brâncuşi
2016-04-01
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| Colecção: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Assuntos: | |
| Acesso em linha: | http://www.utgjiu.ro/revista/ec/pdf/2016-02/11_Snezana,%20Ilieska.pdf |
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