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Service & non-profit marketing
Services are dominantly untouchable products which cannot be physically owned. Services promotion is difficult for its untouchables. Personal sale is very powerful in service companies because customers must interact with employees. Price is very important for service's companies. It has psycho...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Srpsko udruženje za marketing
2002-01-01
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| Colecção: | Marketing (Beograd. 1991) |
| Assuntos: | |
| Acesso em linha: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2002/0354-34710201051S.pdf |
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