Pillars of customer retention: an empirical study on the influence of customer satisfaction, customer loyalty, customer profitability on customer retention

The aim of this study is to explore relationships among five factors: customer relationship management, customer satisfaction, customer loyalty, customer profitability, and customer retention. The sample of the study consists of 750 managers and employees of different restaurant in Riyadh, the capit...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Bader Almohaimmeed
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: University in Belgrade 2019-11-01
Cyfres:Serbian Journal of Management
Pynciau:
customer relationship management
customer satisfaction
customer loyalty
customer profitability
customer retention
Mynediad Ar-lein:http://aseestant.ceon.rs/index.php/sjm/article/view/15517/pdf
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