Pillars of customer retention: an empirical study on the influence of customer satisfaction, customer loyalty, customer profitability on customer retention

The aim of this study is to explore relationships among five factors: customer relationship management, customer satisfaction, customer loyalty, customer profitability, and customer retention. The sample of the study consists of 750 managers and employees of different restaurant in Riyadh, the capit...

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Autor principal: Bader Almohaimmeed
Format: Artigo
Idioma:Inglês
Publicat: University in Belgrade 2019-11-01
Col·lecció:Serbian Journal of Management
Matèries:
customer relationship management
customer satisfaction
customer loyalty
customer profitability
customer retention
Accés en línia:http://aseestant.ceon.rs/index.php/sjm/article/view/15517/pdf
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