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Closed-Loop Feedback Computation Model of Dynamical Reputation Based on the Local Trust Evaluation in Business-to-Consumer E-Commerce
Trust and reputation are important factors that influence the success of both traditional transactions in physical social networks and modern e-commerce in virtual Internet environments. It is difficult to define the concept of trust and quantify it because trust has both subjective and objective ch...
Wedi'i Gadw mewn:
| Prif Awduron: | , , |
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| Fformat: | Artigo |
| Iaith: | Inglês |
| Cyhoeddwyd: |
MDPI AG
2016-02-01
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| Cyfres: | Information |
| Pynciau: | |
| Mynediad Ar-lein: | http://www.mdpi.com/2078-2489/7/1/4 |
| Tagiau: |
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