Reputation system of C2C e-commerce, buying interest and trust

One form of the development of technology and internet users in Indonesia is the merge of various C2C (Customers to Customers) e-commerce on the marketplace. Bukalapak is one of the examples. This research presents the effects of reputation systems on trust, trust in buying interest, and reputation...

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Main Authors: Linda Kusuma, Sri Rejeki, Robiyanto Robiyanto, Lala Irviana
Formato: Artigo
Idioma:Inglês
Publicado em: Vilnius Gediminas Technical University 2020-04-01
Colecção:Business: Theory and Practice
Assuntos:
C2C marketplace
reputation systems
trust
buying interest
Bukalapak
Acesso em linha:https://www.ijspm.vgtu.lt/index.php/BTP/article/view/11559
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