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Closed-Loop Feedback Computation Model of Dynamical Reputation Based on the Local Trust Evaluation in Business-to-Consumer E-Commerce
Trust and reputation are important factors that influence the success of both traditional transactions in physical social networks and modern e-commerce in virtual Internet environments. It is difficult to define the concept of trust and quantify it because trust has both subjective and objective ch...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
MDPI AG
2016-02-01
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| Colecção: | Information |
| Assuntos: | |
| Acesso em linha: | http://www.mdpi.com/2078-2489/7/1/4 |
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