Redefining Neuromarketing as an Integrated Science of Influence

Multiple transformative forces target marketing, many of which derive from new technologies that allow us to sample thinking in real time (i.e., brain imaging), or to look at large aggregations of decisions (i.e., big data). There has been an inclination to refer to the intersection of these technol...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Hans C. Breiter, Martin eBlock, Anne J. Blood, Bobby eCalder, Laura eChamberlain, Nick eLee, Sherri eLivengood, Frank J. Mulhern, Kalyan eRaman, Don eSchultz, Daniel B. Stern, Vijay eViswanathan, Fengqing (Zoe) eZhang
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: Frontiers Media S.A. 2015-02-01
Saila:Frontiers in Human Neuroscience
Gaiak:
Neuroimaging
neuroeconomics
choice
neuromarketing
Scaling
marketing communications
Sarrera elektronikoa:http://journal.frontiersin.org/Journal/10.3389/fnhum.2014.01073/full
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